These days the Super Bowl has a different meaning then it used to when it first began. In the early years of the Super Bowl it just meant watching two of the best football teams competing in one game to find out who is the better team. Today the Super Bowl means much more than that. The Super Bowl is now a cultural event and no longer just a sporting event because of all the advertising before and during the game. The Super Bowl is so well known for the commercials that get played during it that people get so excited just to watch the commercials. This cultural event gains hundreds of millions of viewers and because so many people are watching it, it is a great advertising opportunity for companies. There are so many commercials before the Super Bowl talking about it and the half time show, and there is so much hype leading up to it. It costs 4 million dollars for a 30 second commercial during the Super Bowl. Companies are willing to pay top dollar for one of these commercial slots because they know that there is a large amount of viewers that comes with it. In an article called “Yes, A Super Bowl Ad Really Is Worth $4 Million” stated that “Several studies have proven that 50% of the Super Bowl audience tunes in just to watch the ads. Commercials are often considered interruptions to the entertainment we love. But Super Bowl ads are different, instead of being intruders, they are like the “must have” guests that keep a party rockin’.” I’m personally one of these people who just watch the Super Bowl for the commercials because I find them very entertaining. With that being said you can tell that the advertising companies spend a lot of time trying to grab hold of your attention for their commercials being played and it works.
http://www.forbes.com/sites/onmarketing/2014/01/29/yes-a-super-bowl-ad-really-is-
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