Wednesday, January 29, 2014
SEX!! Now that I have your attention...
Its no secret that sex sells. Today sex and sexual material is everywhere in mass media and there is no way to avoid it. Advertisers put sex in their advertising to capture the attention of the many people who are drawn to the word in itself. When viewers read sex in the media they're usually looking for either beautiful women or handsome men which serves as bait to lure in consumers. Take, for example, the sports illustrated swimsuit edition calendar. Every year this calendar extra sells millions of copies. But what is it that is so appealing to readers? It is simply the sex appeal. Men in their teens and early twenties are the predominant demographic that the calendar caters to. With no writing and high resolution color photographs of scantily clad women, the calendar has very little to offer, except for visual pleasure. Another example of this is pop star and now sex symbol Miley Cyrus. She is a talented singer who has recently gained extreme popularity in the media because of her scandalous music videos and her shockingly revealing outfits. Wearing only a bra and underwear and touching yourself is bound to get attention from all kinds of viewers which is part of the exact reason that she does these things. This example is not limited to just Miley Cyrus and the sports illustrated calendar, it is expressed in media everywhere. Men find it attractive while most women don't, but it still has proven to be a topic of very high interest, bringing in all sorts of viewers for its various reasons.
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